Burger King Reviving Fan-Favorite Sandwich With A New Change
Burger Lord has forever been willing to explore different avenues regarding its menu, offering clients many Beast varieties, low-calorie Satisfries, aggressive Chicken Fries, and a far-fetched paring called Macintosh N’ Cheetos. Presently, the restaurant is bringing back its exemplary Italian Chicken Sandwich with somewhat of a contort. Beginning on November fourteenth, people will actually want to buy the new BK Italian Illustrious Fresh Chicken Sandwich for just $5.49.
Meanwhile, Burger King introduced The Royal Crispy Chicken sandwich earlier this year with several variations. This includes the Bacon & Swiss Cheese Royal Crispy Chicken Sandwich, Southern BBQ Royal Crispy Chicken Sandwich, Royal Crispy Chicken Sandwich, and the Spicy Royal Crispy Chicken. The new menu item comes as the company tries to boost dismal sales in its American restaurants with a $400 million investment.
In an announcement made in September, the chain said $250 million will be used for a “Royal Reset” which involves revamping stores, as well as updating technology and kitchen equipment. Another $150 million will form part of a dedicated advertising budget to “Fuel the Flame.” This also includes improvements to the restaurant’s app to create a smoother ordering process and better-personalized deals for customers.